The Chipotle Restaurants Mission

Chipotle is one of the most successful quick-serve restaurant chains within the industry. The company’s main distinctive feature is the focus on the healthy and organic food with references to the idea of sustainability.Advertising We will write a custom case study sample on The Chipotle Restaurant’s Mission specifically for you for only $16.05 $11/page Learn More From this point, the company’s mission â€Å"Food with Integrity† can be discussed as the driving force of the restaurant chain’s significant progress. Although the company successfully operates within the highly competitive market during a long period of time, some new strategies should be proposed to contribute to the company’s further growth. The main factors which are associated with the company’s development are the concentration on the quality of the products which are ordered and provided quickly; the development of the â€Å"Food with I ntegrity† mission with accents on healthy organic products grown at the local territories; the unique combination and taste of fresh and healthy items; the focus on ideas of sustainability along with following the principles of the social responsibility; the strong customer loyalty; the intensive cooperation with the social media and support of the charity programs; the strong relations with suppliers; the effective leadership; the problems with the international expansion and usage of the foreign suppliers; the effective leadership and guaranteed high profits basing on the company’s leader position within the market (Appendix 1). In spite of the fact that the company successfully operates within the extremely competitive environment overcoming a lot of challenges, risk of new entrants is high, and the company needs the more innovative approach to its development in order to respond to the modern trends within the market. Thus, it is possible to propose such alternativ es for the company’s strategy as the development of the new menu following the principles of sustainability and using the high-quality healthy and organic products; the promotion of the â€Å"Food with Integrity† mission in its connection with the healthy lifestyle trends basing on the social media; the provision of the flexible approaches to cooking the menu items; the improvement of the cooperation with suppliers. To choose the most appropriate variant of the new strategy for Chipotle, it is important to note that the diverse and competitive market provides the great choice of any food according to unique recipes. That is why, the strategy should contribute to the further increase of the customer loyalty. Moreover, referring to the SWOT Matrix, it is necessary to pay attention to the fact that the most effective and realistic strategies should be based on the analysis of the company’s strengths and opportunities (Appendix 2). To receive the definite advantage over the competitors within the industry, it is necessary to respond to the customers’ interests and expectations. The promotion of the â€Å"Food with Integrity† mission in its connection with the healthy lifestyle trends, basing on the social media, can be discussed as the effective strategy to attract more customers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is necessary to focus on the traditional principles of the â€Å"Food with Integrity† mission, basing on the company’s classical healthy and organic food popular with the public. The accents should be shifted to the accentuation of the associated charity programs, fitness programs, and health programs. The community’s health and welfare can become the company’s main focus. The implementation plan should include such stages as the statement of the food’s costs and the perc entage used for charity, the connection of healthy food and public fitness programs, the control of the public’s health with the help of special equipment, and the focus on the environment sustainability in connection with the organic food. The possible obstacles are the immediate increase of costs which will be overcome and competitors’ imitations. The ethical implications of the strategy are closely associated with the question of social responsibility. Following the proposed program, the company can not only attract more customers but also meet the needs of the community and respond to the environmental issues. Appendix: SWOT Matrix Strengths Weaknesses Focus on providing organic and healthy food â€Å"Food with Integrity† mission High quality and unique taste of products Customer loyalty Intensive cooperation with the social media Effective leadership Strong and effective relations with suppliers Stable profits The conservative development of th e company within the competitive and diverse market The comparatively high costs of the sustainable food production The problems with the international expansion Opportunities SO Strategies WO Strategies Flexibility in menu items, ordering, and providing food The intensification of the healthy lifestyle trends with the focus on the healthy food The further improvement of cooperation with organic product suppliers The customers’ support of the sustainability ideas To develop the new menu where the focus on the healthy and organic food is preserved, but the item choice is wider and rather innovative (S1, S3, O1) To promote the healthy lifestyle trends with references to the social media basing on the â€Å"Food with Integrity† mission (S2, S5, O2, O4) 1. To shift the accents from the conservative following the organic food ideals to the flexibility and innovation in menu items (W1, O1) Threats ST Strategies WT Strategies The increase of the competitor s’ number The economic impact on the price of organic products The ineffectiveness of the chain’s strategy within the developing market 1. To concentrate on the cooperation with suppliers to avoid the significant increase in the organic products’ price (S7, T2) 1. To correlate the costs with the organic products’ price with the help of the new financial strategies (W2, T2) This case study on The Chipotle Restaurant’s Mission was written and submitted by user PhantomReporter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Poeffect essays

Poeffect essays Essay written by Henry George When reviewing Nathaniel Hawthornes Tales, Edgar Allen Poe pronounced that the short story, if skillfully written, should deliver a single preconceived effect- an effect upon which incidents be fashioned to accommodate that effect. Edgar Allen Poe was indeed a skillful writer. His short story, "The Fall of the House of Usher" is a flawless example of a story in which all elements contribute to the delivery of a single emotional effect. Poe accomplishes this by achieving a perfect tone, developing suspense and unifying stylistic elements thereby meeting his own criteria. In his pronouncement Poe also wrote that "In the whole composition there should be no word written, of which the tendency, direct or indirect, is not to the one pre-established design." Thus, in "The Fall of the House of Usher" Poe creates a perfect tone critical to the delivery of his preconceived effect. The senses of "insufferable gloom," "utter depression of soul" and " sinking, sickening of the heart" which pervade the narrators spirit immediately establish the tone. The narrators description of the scene as "dull," "dark," "bleak," "desolate" and "terrible" all function in communicating the tone. These concrete and denotative words ensure a clear and solid tone is conveyed to the reader thereby contributing to the overall effect of terror. The regular use or repetition of the words "dark," "gloomy" and "oppressive" in some form serves function to further define and emphasize a perfect tone. It also perceivable that Poes choice in the narrators role being the participant supports his intent to communicate consistent feelings; hence consistent tone. In order to strengthen his already established tone, Poe selectively uses imagery in scenes of terrible nature. The imagery ...

McDonald's as the Part of the Modern Culture Assignment

McDonald's as the Part of the Modern Culture - Assignment Example The researcher states that globalization is a broader term, however; the word globalization has been discussed in this article from the perspective of open markets and free entry and exit in international markets. The term in this article, therefore, indicates the expansion of McDonald’s into international markets without facing any significant challenge. The growth and expansion of globalization have ensured that the American products reach to the world markets. This was after the cold war when America became the superpower of the world which allowed American organizations to get access to the international markets. Based on the overall quality of the American products, new products were successfully launched in the international markets with more success as compared to the domestic or other international companies. The products which are going through the same problem as McDonald’s include soft drinks as well as other food products. This may be due to the fact that th ese products lack the product variety and diversification. This decline may be due to a strong emphasis on individuality and change in the Western societies as existing products may fail to provide a new change to the customers. The overall strategic response to such situations may, therefore, include the product development wherein these organizations must focus on new product development and add more varieties to their existing product lines. The most difficult aspect of doing this kind of business is the fact that despite offering low-cost products, the lack of individualism or rather excess of standardization becomes a headache. Organizations often fail to recognize the limits of their existing policies and continue to operate such policies without considering the end result.

To What extent has the world trade Organisation achieved its Essay

To What extent has the world trade Organisation achieved its objectives What are its greatest failures and how might these be a - Essay Example This paper is presented in four main parts. The first part of this paper provides a brief overview of the WTO and its objectives. The second part of this paper considers the arguments suggesting that the WTO has met its objectives. The third part of the paper analyses the arguments that suggest the WTO has not met its objectives. The final part of this paper will consider the greatest failures and identify where the WTO can go from there. ... Body, the Preamble to the WTO must be constructed as to include an objective for sustainable development.3 The cumulative value of the objectives contained in the Preamble to GATT 1994 can be described as an overall objective for promoting shared advantages among the international community for economic and political cohesion.4 Those who argue that the WTO has achieved its objectives in terms of international cohesion argue that the WTO has represented an automatic trajectory toward international cooperation. Those who argue that the WTO has failed to achieve its objectives are generally sympathetic toward developing countries and argue that the WTO has only succeeded in highlighting the inequities between nations and strongly favours developed economies.5 This research paper considers both sides of the debate and will therefore be presented in four parts. The first part of this paper provides a brief overview of the WTO and its objectives. The second part of this paper considers the arguments suggesting that the WTO has met its objectives. The third part of the paper analyses the arguments that suggest the WTO has not met its objectives. The final part of this paper will consider the greatest failures and identify where the WTO can go from there. Background and Overview of the TWO and its Objectives The WTO has its origins in the immediate aftermath of the Second World War in which a period of global economic depression followed. Leaders from Britain and the US led the charge and held a conference at Bretton Woods in the US in 1944 as a means of drafting the charter for the International Monetary Fund (IMF) and the International Bank for Reconstruction and Development (IBRD) also known as the World Bank. The following year, the US and Britain moved for the charter

Greenwashing Case Essay Example for Free

Greenwashing Case Essay â…  .Introduction An appreciation for environmental protection has matured steadily in recent decades. With increasing concerns over the environment comes an increasing popularity of greenwashing. Consequently, companies whose actions do not match their environmentally-friendly promotions may mislead consumers in terms of the environmental benefits of a product or service. This essay explores possible reasons of the visible boom in greenwashing and claims that Nike, a sportswear and equipment supplier, deserves the accusation of greenwashing. â… ¡.Reasons for Greenwashing Clearly, the widespread popularity of greenwashing arises in the pursuance of reputation and sales. A recent survey conducted by Advertising Age indicates that 78% of customers prefer eco-friendly corporations to companies that are reckless with the environmental issue (Berkeley Media Studies Group 2008, p.2). The result of this survey serves as an incentive for companies to greenwash. Moreover, greenwashing definitely yields fruitful results for these companies. In a survey conducted by Landor Associates, BP, a corporation being accused of greenwashing, is considered to be more environmentally friendly than its counterparts, with its voters surpassing that of Shell by 6 per cent (Solman 2008, p.24). Most importantly, greenwashing helps BP promote sales from 2004($192 billion) to 2006($266 billion) (Solman 2008, p.24). With such a prime example of greenwashing, no wonder other companies follow in BPs footsteps. â… ¢.Nike’s official claims Nike claims that it regards environmental protection and humane management as part of their corporate responsibility. Primarily, several claims are made regarding environmental content of its products. Nike claims that T-shirts it sells in the US contain 3 per cent organic cotton and 90 per cent of its shoes are free from toxic glues, cleaners and solvents (Beder 2002, p.25). On top of that, it asserts that it eliminates the use of polyvinyl chloride (PVC) from its shoes (Beder 2002, p.27). Furthermore, it also advertises regarding good working conditions and happy workers in a Vietnamese factory (Beder 2002, p.25). â… £.Analysis of Claims It is doubtful whether Nike really produces clothes with 3 per cent organic cotton and 90 per cent of shoes are without toxic glues, cleaners and solvents. Rather than manufacturing its own products, Nike is only responsible for designing and marketing them and there is no supervision of the manufacturing process (Beder 2002, p.27). Furthermore, in order to promote credibility, Nike has the claim endorsed by United Nations. However, it turns out that United Nations do no monitoring of the claim made by Nike, either (Beder 2002, p.26). Consequently, Nike has no certification for this claim it makes. Therefore, there is no guarantee that the official claim regarding the environmental-friendly content in sportswear will be more than empty rhetoric. Due to the lack of valid evidence and certification, Nike’s claim considering the sportswear’s content commits the â€Å"sin of no proof† (TerraChoice 2007, p.8). Nike’s claim regarding PVC-free shoes may not be a true reflection of the fact. In a press conference, Soon after Nike’s repeated assurance regarding the PVC-free shoes, Greenpeace (a reliable organization against PVC) has claimed that Nike’s search for an alternative substitute for PVC have barely begun (Beder 2002, p.27). Given the fact that research has not lasted long, it is very unlikely that Nike is manufacturing shoes that are free from PVC, which makes this claim turn out to be a false claim. Nike commits the â€Å"sin of fibbing† (TerraChoice 2007, p.9) . Inconsistent with its advertisement, workers may not be so happy and contented in the Nike’s factory since Nike is definitely unkind to them. Nike is deceptive regarding comfortable working conditions. Specifically, in Vietnamese Nike plants, workers are exposed to carcinogens at 177 times safe levels and paid $10 for a 65-hour work per week (Beder 2002, p.27). Such differences between Nike’s claims and its behaviors are called bluewashing, which is categorized as one kind of greenwashing. Bluewashing refers to corporations that wrap themselves in the flag of human rights and labor rights, while their actions are quite otherwise (Corpwatch 2001, p.2). Furthermore, there is no uniform definition of happiness. Not only does the company misuse workers, it also makes a vague commitment because happiness is a feeling that varies from person to person. Such ambiguity proves that Nike commits the â€Å"sin of vagueness† (TerraChoice 2007, p.9). â… ¤.Counter-Arguments While Nike fails to realize certain official claims, it improves the environment and sustainability. Specifically, Nike claims that materials used in shoeboxes are 100% recycled and these shoeboxes weigh 10% less than those made up of non-recyclable paper (Stoner 2006, p.4). Nike helps alleviate deforestation by using recycled materials, thereby contributing to sustainable development and environmental protection. On the other hand, while Nike spends $1.13 billion on advertising and promoting the reputation of its products in 2003, it only donates $100,000 since 1998 to education programs for Nike workers. Compared with charity, it seems that much more funds are invested in advertising. The endeavor to greenwash far outweighs the effort to assume social responsibility. Hence, Nike is still greenwashing. â… ¥.Conclusion Overall, this paper reports that there are some reasons for companies to greenwash and even though Nike makes some effort to protect the environment, it has every reason to be accused of greenwashing. The reasons for most companies whose actions do not conform to their environmentally-friendly claims are simple: the pursuits of profits and goodwill. Despite Nike’s contribution towards environmental conservation and sustainability, several official claims regarding working conditions of employees and raw materials of products lack of evidence and clarity. Owing to the proliferation of greenwashing, customers should consider the environmental impact rather than advertising and packaging when shopping. â… ¦.References Beder S, 2002, ‘Putting the Boot In’, The Ecologist, April, pp. 24-28. Berkeley Media Studies Group, 2008, ‘Food Marketers Greenwash Junk Food’, Adweek, March, pp.1-3 CorpWatch, 2001, ‘Greenwash Fact Sheet’, CorpWatch, pp.1-2 Solman G, 2008, ‘Coloring Public Opinion?’, Adweek. January.14, pp22-24 Stoner C, 2006, ‘Corporate Greenings: Nike’, Peakinsight, pp. 1-13 TerraChoice Environmental Marketing Inc. 2007, ‘The Six Sins of Greenwashing’, November, pp.1-12

Etiquette At Work Essay -- Etiquette in the Workplace

For most of us these days, having to work is not an option, but a necessity. Struggling to maintain a job and a family can be demanding and stressful. While dealing with everyday chores at home, dinner, homework and other responsibilities, some people think that being at work is like having a break. On the other hand, for a single person, work may be the only social life they have. While using the workplace as an outlet to get away from it all or as a place to socialize, it is important to be aware of actions at work that might annoy your co-workers. One of these actions is talking about your personal life at every opportunity. Showing pictures of your children, bragging about how smart and talented they are, giving a step by step account of what your baby did that was cute, or why your child is the best soccer player on the team can get monotonous after so long. While there is nothing wrong with being proud of your children and family, the workplace is not the time to dwell on them. The same goes for any other personal event that may be happening in your life. While these occ...

Psychoanalytic and Trait Approaches to Personality Essay

The study of personality had been one of the most intriguing subjects of psychology. Personality refers to a complex set of characteristics unique to the individual which form basis on how he/she feels, thinks, and behaves (Engler, 2003). Personality theories are varied and each one tries to explain the development of personality and its manifestations. The study of personality had also led to a number of assessment tools that aim to quantify and describe personality. Moreover, the stability of one’s personality had also been found to be associated with the mental health of a person, as well as the quality of his/her relationship with others. Recently, personality had also been linked to biological health and certain types of illnesses. This paper discusses the psychoanalytic and trait approaches to the study of personality. The psychoanalytic approach to the study of personality was developed by Sigmund Freud in the early history of the development of psychology as a scientific discipline. The psychoanalytic approach says that personality is shaped by the unconscious forces in one’s mental state (Larsen & Buss, 2005). Individuals are often unaware of the unconscious mental forces and how it can influence behavior, thoughts, and emotions. Personality is composed of three structures, the id, ego, and superego. The id refers to the drives and instincts, the superego refers to the conscience or moral agency, and the ego is the mediator between the id and superego and is the social agency. The three agencies can be in conflict and produces anxiety, the personality develops defense mechanisms to cope with the anxieties. The trait approach to personality says that personality is relatively stable from childhood to adulthood and that a person can be portrayed through his/her personality traits of which quite a number has been identified by trait theorists. Traits refer to the personal characteristics of the individual that describes his/her patterns of behavior, thoughts, and feelings. Modern trait theory endorses the Big 5 personality traits (OCEAN) which includes openness, conscientiousness, extroversion, agreeableness, and neuroticism (Larsen & Buss, 2005). These personality traits had been found to exist in different cultures and can adequately describe a person’s personality. The difference between psychoanalytic to the trait approach is how the psychoanalytic theory explains the development of personality as rooted in the unconscious mental states and childhood experiences of the individual. Trait theory suggests that the framework of one’s personality is already present at birth and continues to develop over the course of one’s life. However, the basic personality traits will remain and influence the development of other traits (Funder, 2007). The psychoanalytic theory had it right when it said that previous experiences influences one’s personality and defense mechanisms are used to ease anxieties brought about by unconscious drives and impulses. We know that one’s experiences strongly affect one’s personality, for example, a child deprived of parental love may become untrusting, cynical and have poor relationships in adulthood. Defense mechanisms are patterns of behavior that are used as responses to anxieties to maintain normal functioning. The trait theory on the other hand was correct when it said that traits can be used to describe the person and that personality traits are stable over time. Personality traits are descriptions of behavioral, cognitive, and affective patterns that people have in varying degrees. For example, people who are extroverted are funny, sociable, friendly, and approachable; it would be very difficult to find a person who is an extrovert and yet be reserved and shy. Moreover, personality traits are fairly stable, a child who is shy may overcome his/her shyness but on accession will exhibit some form of shyness. The psychoanalytic theory emphasizes the unconscious mental states of the individual as precursors of personality, however, if a person is not aware of this mental state, then how could that person be influenced by such forces. Moreover, psychoanalytic theory made mention that childhood experiences determines the personality of the individual, Freud however did not account for the fact that individuals with happy childhoods can also develop personality problems in adulthood. Trait theory on the other hand claim that the Big 5 personality traits are found across cultures, however, since trait theorists have already identified thousands of traits, is it not easier for them to categorize such traits into five universal traits. In addition, trait theory says that traits can adequately describe a person, however, how can traits fully portray the complex person by single trait. Trait theory attempts to provide a simplistic explanation to a very complex concept such as personality. Freud’s defense mechanisms are thought patterns that attempt to diffuse the anxiety that is brought about by conflicts in one’s personality. Denial is one of the most used defense mechanism; denial means to refuse the truth or the reality of an event or situation. For example, when one is diagnosed to be terminally ill, the first response is denial. The truth that one is dying is too painful for the individual to bear and causes anxiety, in order to deal with the anxiety, the individual may deny the diagnosis and believe that the doctor have made a mistake. Projection occurs when the individual attributes his/her own unacceptable impulses to another person. For example, a man who is confused with his sexuality may begin to hate gay men, hating gays would tell the person that he is not gay and therefore eases the anxiety of his confused feelings. Repression is used to control traumatic experiences or events that are full of anxiety. A child who had been abused by an adult may repress the memories and push it into the unconscious so that it would not be remembered. The psychoanalytic theory was developed in Victorian England where anything pertaining to one’s sexuality was considered as a taboo and inappropriate (Engler, 2003). Freud was a neurologist and begun his work treating individuals with mental disorders which he called dementia. In his treatment, he discovered that most people who exhibited bizarre disorders had repressed memories and unconscious thoughts which were sexually laden. Freud deduced that the cause of the anxiety and illnesses of his patients where unconscious desires and traumatic childhood experiences which have prevented patients from building relationships, coping with life’s demands and adjustments to life events. Consequently, Freud developed a theory of personality that would integrate the knowledge he gained from his patients and the treatments that he used. Freud’s theoretical concepts were labeled with notoriety as it included sexism which society did not approve of (Engler, 2003). Out of the Big 5 personality traits, the trait that best describes my personality is openness, I am adventurous and curious, and I always welcome the opportunity to learn something new. Thus, I am always open to new situations and experiences. I have a wider perspective than most people do do, I usually do not have opinions about things that I have not experienced, but I am open to the fact that I may or may not enjoy a new experience. I believe that being open to new experiences enriches my personality; I am the kind of person who always signs up for new events, the first in the bungee jumping line, and the first to eat raw fish eggs. The personality trait that least describes me is neuroticism. As a person, I am aware of who I am and what I want from life, I have values and principles in life that I subscribe to in whatever I do, thus I am not prone to insecurities and I am emotionally stable. I rarely have emotional outbursts and uncontrollable anger towards other people. I am in touch with my own feelings and I can express my emotions constructively. Since modern personality trait theory is the most widely applied theory of personality, I must say that it is more able to describe personality than the psychoanalytic theory. Trait theory had been the basis of numerous personality tests and inventories which all measure and classify thoughts, feelings, and behavior under different personality traits. In conclusion, personality is a complex psychological construct that attempts to provide an explanation of why people have different traits, characteristics, behaviors, and coping strategies. Personality can be studied as an aspect of the totality of a person or it may also be used to describe the personhood of the individual. In any case, there is still more to learn about personality for at present we still have an incomplete picture of personality.