How to Write an Informative Essay

How to Write an Informative EssayA lot of students today tend to think that they need the perfect help when writing an essay. In actual fact, there is no need for your help if you know how to start and read through your essay properly. Nowadays, a lot of students are looking for some help to write an essay. However, if you are looking for this kind of help, it would be best to check out the tips on how to write an informative essay.- You will not need help to write an essay if you do not know what type of essay you are looking for. If you think that you will write an essay on your own, you will not be able to do it well. Therefore, it is important that you start learning about the basics of writing.- The truth is that practice makes perfect. Therefore, it is important that you constantly practice in order to get a feel of how to write an essay. Try to write an essay as many times as possible and make sure that you can actually see yourself going through the process of writing an essa y.- Start with your topic. This is one of the most important steps in writing an essay. It will allow you to determine what you are going to write about and what exactly you need to add in order to achieve the desired outcome.- Use facts, figures. Make sure that the way you are using these factors is very clear and easy to understand. You should remember that the first paragraph of your essay is considered the most important one. Therefore, you should make sure that you place this first paragraph first.- Write to the point. Do not mix several sentences or paragraphs that are scattered all over the essay. Remember that these topics require special attention and all of them should be placed in their own paragraph.- Use correct language. You should always remember that a good and clear essay should have a good vocabulary and correct grammar. A good writer knows that these things must be done in order to create a better-written piece.Once you are able to follow these tips on how to writ e an essay, you will be able to write a really good essay. Remember that in order to write an essay, you need to make sure that you know how to read and understand. If you want to write an informative essay, you need to follow these tips in order to achieve the result you want.

Five Translation Tools That Will Help You Understand Most Languages

Five Translation Tools That Will Help You Understand Most Languages There are a few key interpretation apparatuses out there you can utilize while employing an expert interpreter or translator isn't achievable. Remember, in any case, that despite the fact that machine interpreters are on the ascent, none of them are completely sufficient substitutes for human experts. Looking through the web will likewise give a lot of tales concerning why depending on machine interpreters for business can be an expensive mix-up. In any case, on the off chance that you essentially need the substance of whats written in that one tweet or news story, at that point you have a couple of choices and this post will detail the absolute most mainstream ones.Google TranslateOriginally propelled in 2006, Google Translate has more than 500 million clients interpreting in excess of 100 billion words per day. This apparatus as of now bolsters 103 dialects including Arabic, Chichewa, Dutch, English, French, German, Hebrew, Italian, Japanese, Korean, Latin, Malay, Norwegian, Portug uese†¦ the rundown goes on.Googles statement of purpose is to sort out the universes data and make it all around available and helpful, and this activity is stretched out to Google Translates highlights. The program rendition furnishes you with the accompanying options:Text-You can type the content to be interpreted on your console. The content is deciphered progressively, implying that the words are interpreted as you compose them.Detect language-This component can perceive the source language in the event that you dont recognize what it is.Handwriting-You can draw letters or characters with a touchscreen, a tablet, or even a mouse. This is helpful for deciphering images and characters from certain languages.Speech-Speak into your mouthpiece and your words are interpreted in genuine time.Document support-You can transfer and make an interpretation of your files.In expansion to the abovementioned, the application form incorporates the accompanying features:Conversation Mode-Tal k to someone else with your amplifier and your discourse is interpreted in genuine time.Camera Mode-You can take pictures with your telephones camera, and the content is meant another language.Instant camera interpretation The telephones camera can interpret noticeable content continuously. This is exceptionally helpful for deciphering open signs.Offline-Languages can be interpreted without a web connection.Adding to the adaptability is the way that Google Translate is additionally incorporated with other Google administrations; whole website pages can be deciphered through Google Search, and Chrome clients can interpret any page with a mouse click.Its significant however that not all highlights are accessible for each language, and the interpretation quality fluctuates definitely between dialects. This is on the grounds that Google Translate initially utilized an arrangement of factual machine interpretation (SMT) which works by identifying designs in records deciphered by human in terpreters and utilizing that information to make wise estimates with regards to what a suitable interpretation ought to be. Essentially, similar to a parrot rehashing human discourse, SMT takes regular wording and applies it to programmed interpretations. This framework definitely favors the most ordinarily utilized dialects since it has more information to work with.Recently, Google Translate fused a Neural Machine Translation (NMT) framework which can really separate sentences, decipher the unique circumstance, and revise words to coordinate the syntax structure of the objective language. This framework is additionally fit for learning after some time, creating ceaselessly improved outcomes, and the distinction hasnt gone unnoticed. The language combines presently bolstered by this framework (to and from) are English and French, German, Spanish, Portuguese, Chinese, Japanese, Korean, and Turkish. In spite of the fact that Google intends to apply NMT to all dialects upheld by Goog le Translate, this implies the device despite everything deals with certain dialects superior to other people. On the other side, you have the choice to report interpretation issues to Google, which encourages them to improve Google Translate.In short, Google Translate is a reasonable and adaptable apparatus experiencing consistent improvement, yet it isnt without its huge imperfections. Your mileage may shift contingent upon the language pair youre working with, and even NMT doesnt ensure an ideal interpretation. Google Translate can be a helpful apparatus every once in a while, however you ought to consistently keep its impediments in mind.Microsoft TranslatorMicrosofts answer to Google Translate and ostensibly its principle rival, this instrument was initially propelled in 2007. It works comparably and has support for 60 dialects and applications for Windows, Windows Phone, iOS, Android, and Android Wear. The program adaptation has these features:Text-You can type the content to be interpreted on your console. The content is deciphered continuously, which means the words are interpreted as you think of them. It has a 5000-character limit.Auto-Detect-This component can perceive the source language on the off chance that you dont comprehend what it is.Conversation-You can begin or get a discussion together with someone else, with your content or discourse being interpreted in genuine time.The application adaptation includes the accompanying features:Conversation Mode-You can utilize your receiver to chat with someone else, and your exchange is deciphered in genuine time.Photo-You can take pictures with your telephones camera, and the content is meant another language.Offline-It permits you to download language packs to utilize the device without a web connection.In expansion, this apparatus is coordinated with other Microsoft items, for example, Office, SharePoint, Yammer, Visual Studio, Bing and Skype, which is one bit of leeway it has over Google. Its impor tant however that like Google Translate, not all highlights are accessible for each language.Although Microsoft Translator doesnt have about the same number of highlights and language choices as Google Translate, some client surveys think of it as an unrivaled alternative. Microsoft Translator likewise appears to support a greater quality over amount approach; while it doesnt support the same number of dialects as Google Translate, the interpretation quality and accessible highlights are apparently progressively predictable over the dialects it supports on the grounds that Microsoft attempts to accumulate a specific measure of information before another dialect is included. Microsoft is additionally staying aware of the occasions, having as of late fused a neural system framework to their interpretation innovation. Along these lines, while Google may have the lead in this race, make certain to check all the choices to see which one works best for you.LingueeLinguee was established i n December 2008 by Gereon Frahling and Leonard Fink, and it was discharged to people in general in April 2009. Linguee stands apart from different alternatives for being to a lesser extent a machine interpretation and all the more a multilingual word reference. Because of crafted by 400 interpreters, etymologists, and etymologists, Linguee has support for 25 dialects and 234 language sets, and it was utilized by 500 million individuals in 2015.The fundamental differentiation of this interpretation device lies in how Linguee works. Rather than basically giving you an interpretation for a word or expression, Linguee additionally shows instances of the terms being utilized in setting on the web. This is conceivable in light of the fact that Linguee utilizes web crawlers to scan for bilingual writings and to then take care of them to an AI calculation. This instrument approaches more than 1 billion interpretations, which can be investigated for precision. A free application is likewise accessible for iOS and Android, with sound elocutions and disconnected mode.iTranslateAn grant winning application and one of the most well known decisions (with 5,000,000 - 10,000,000 introduces on Google Play alone), iTranslate consolidates a word reference and a machine interpreter into one application. It bolsters in excess of 90 dialects and has the accompanying options:Romanization-iTranslate can change over non-Latin characters into Latin characters. It works with Chinese, Japanese, Korean, Greek, Hindi, Russian, and Thai, among other languages.Voice input-It can interpret discourse, sparing you the time required to type it out.Voice yield You can pick between a male and a female voice, just as a particular tongue for your translation.Dictionaries-iTranslate incorporates equivalent words and interchange meanings.The Pro form includes the accompanying features:Website interpretation An implicit program can decipher sites in genuine time.Conjugation-The application can conjugat e made an interpretation of verbs.Voice-to-Voice discussions Instantly talk another language.Offline mode-It can interpret mainstream language sets without a web connection.iTranslate is accessible on the AppStore, App Watch, Windows, and Google Play.SDL Trados StudioA potential customer once inquired as to whether I use Trados. Until now, I have never observed a lot of requirement for modern interpretation programming to accomplish my work, however I investigated it and I see the potential appeal.Vaunted as the universes driving interpretation programming, SDL Trados has an alternate capacity from different alternatives in this rundown. Rather than a machine interpretation, its really a CAT (PC helped interpretation) instrument, intended to help proficient interpretation work. With more than 250,000 clients, its the most utilized CAT device. The absolute most conspicuous highlights incorporate the following:Project the executives It offers a total workspace for interpretation, look ing into, and altering, just as similarity with several dialects and provincial variants.Translation memory-It manufactures a database by catching your interpretations, permitting you to reutilize repeating sentences in future projects.Terminology the board It gives the devices to sort out a term base for words, yet in addition abbreviations, equivalent words, and shortened forms. This product likewise permits you to set up rules for their utilization, advancing predictable and quality translations.Machine interpretation It can coordinate Language Weaver, SDL BeGlobal, SDL LanguageCloud, and Google Translate.Aside from an accord that use of CAT devices expands interpretation proficiency, there are various customers expecting (if not expecting) experts to utilize one, as I bore witness to I would say. Actually, I dont think its compulsory using any and all means, yet in the event that you ha

debates in the field of global strategy - 3025 Words

debates in the field of global strategy (Essay Sample) Content: DEBATES IN THE FIELD OF GLOBAL STRATEGYNameInstitutionDate Introduction International business and strategic management are merged by a global strategy which is an important discipline in many business schools. Despite global strategy discipline being faced with multiple challenges, significant strides have been made. Research and practical application debates have significantly contributed to moving the field forward. This paper will offer a critical review of current global debates strategies: cultural distance versus institutional distance debate; regional versus global geographic diversification debate; divergent in corporate ruling versus convergence in corporate decision and international versus domestic in corporate social responsibility. Reasons as to why we put the focus on the four debates strategies include: to obtain a difference on global strategy research, to be able to select debates that differ in characteristics. The four debates were chosen since each of them has a way to which they address the issue of global strategy audience, each has a targeted research group that it addresses (Peng, 2007). Due to the incorporation of these debates, it is easy to have an encompassing difference to conduct research on as well as obtain the significant issues in the field of global strategy research. In literature, some debates have existed such as the firm performance and the internationaliza tion. In this paper, we have identified only the discussions with the difference in time such as institutional versus cultural distance debate that has been described by Kogut and Sighn (2008) as the oldest debates. However, due to the recent line of activities within the field of global strategy, these debates have been identified as the world leading debates as they may have contributed to the increased application of institutionally based techniques in comprehensive policy research. In addition, all other debates have their history as well with the most disclosures being in the recent past. As a result, the scenario has made us identify disputes with systematic reviews. Definition of global strategy There exists a different view that tries to define the meaning of world strategy. One view holds that it is a particular form of multinational enterprise technique that offers all world countries equal treatment at the global market. This is regarded as a multinational company well known across international, transnational and multi-domestic landscapes. In real world applications, this strategy appears to exist hardly in many MNEs and the few that implement it end up in significant problems. On the other hand, another view holds that it defines a strategy of organizational structure in the world and is seen as the first theory of successful competition. This second definition of global strategy will be widely explored abd critiqued in this paper given that these two debates included in the paper entirely focus on international aspects. Corporate social responsibility (CSR) and corporate governance feature major domestic requirements (Peng and Lee, 2008). Institutional based-overview For a long period, international business researchers have invested on the issues that are related to environment such as culture, political challenges as well as context. For the purpose of consolidating this literature, it is important to research further on all the existing works that have close relations with the external environment on a perspective known as institutional based (Hofstede et al, 2002). In broader terms, institutions can be defined as rules that govern the process. Global firms should have a good understanding of both formal and informal regulations that governs vested countries. The institutionally based view suggests that different rules around the world governs the game of global strategies. All the four debates whose discussions are included in this paper contain interesting components that connect them with the institutional view. Both formal and informal environmental elements are actively engaged in the debate between institutional versus cultural distance thus giving them to connect directly to the institutional view roots. In addition, cultural distance is based on informal aspects in institutional à ¢Ã¢â€š ¬Ã¢â‚¬Å"view while institutional distance has both formal and informal components of institutional-view based. The debate between regional geographic versus global diversification is described as cultural and political environmental debate. In addition, the divergence and convergence debate in corporate ruling describes the governing systems in a global position. Two competitive proportions are suggested by an institutional-based view i.e. converging of the formal institution and lack of proper implementation of the convergence mechanisms by the informal institutions. Finally, firms have to deal with all elements in the global institutional environment for the purpose of connecting domestic versus international CSR debate (Rugman and Verbeke 2004). At times firms functions in extreme environments under different governance at a global institutional environment. Each of these four debates is discussed in depth. Divergence versus Convergence in Corporate Governance Debate Since the release of Industrialism, researchers have diversified to cultural based beliefs, attitudes, and consumption patterns. The main issue is whether cultural values are derived from national cultures and participation of ideology. Divergence perspective is followed by those who support national cultures while those who pursue convergence perspective believe in economic ideology. Following this debate there are no clear answers and the debate keeps on widening up in the two schools of thought. According to corporate governance research, questions arise on whether corporate governance is diverging or converging on a global scope. Convergence experts argue that globalization will be beyond process whereby firms will have to adapt to best practices globally (Singh, 2007). The Anglo-American-style of governance procedures reflect that companies following their style pay high premiums. This is due to the convergence of international rule of conduct. Prior to this, diverse set of pr essures leads to firms voluntarily adapting to international rules. Furthermore, critics have indicated that governance activities will continue to expand globally. The structure of responsibilities and rights is within the individuals with a stake in the firm. To deal with major conflict, the United States, and the United Kingdom promote principal-agent conflicts. In the Asia, Europe and Latin might be competitive during production since the major challenge facing them is how to control shareholders. The solution lies on how to reduce the monitoring and ownership. Findings show that owners are allowed more ownership and authority than other in other countries. Two points are made concerning the case of cross-listed firms. One is that as compared to the firms in the United Kingdom and the United States, these companies have a concentration of ownership, low institutional ownership, more inside directors and a larger board of trustees (Tihanyi, 2005). In a nutshell, it shows that cr oss-listed foreign companies or firms do not adopt the United States and the United Kingdom governance practices. Secondly, in practice laws applied by the listed companies in the United States are not actually implemented. Divergence advocates for the possibility of export regulations from the United States and the United Kingdom while convergence experts express the implication of same governance regulation being used globally. Institutional versus cultural distance debate For a long time culture has been regarded as a section of international business research and this has made not to be part of significant research describing the global strategy and in this case, policy is viewed as macro while culture is viewed as micro. Over the last decade, there has been an emergence of the institutional view of global strategy. At this point, comprehensive strategy is viewed as fundamentally influenced by both informal and formal institutions which are also known as the game rules. An engaging debate on the role of culture in an institutional view of global strategy and identify institution and culture as the most expensive to develop and determine the differences between tradition and culture (Jiang, 2008). Great Hofstadterà ¢Ã¢â€š ¬Ã¢â€ž ¢s law of cultural classification debates the function of culture in the global surrounding. Under the law, culture is defined as cumulative of beliefs, social values, patterns of behaviours and norms. Since global businesses transactions interact with different societal values, culture is therefore identified as part of all business transactions. The question of whether institutional or cultural distance is a better measurement tool is the current debate of institution versus culture. The study of national cultural differences between home country of multinational enterprise and other operating countries hosted are all included in the cultural distance while on the other hand, institutional distance involves a combination of cultural differences and other inclusive factors such as cognitive identification, normative pressure, and regulatory differences. Institutional development, marker elements, and socio-political stages can be used to explain cult ural attributes. According to the studies by Peng (2007) that examine cultural distance, role indicates that differences in culture of both the host and home market increase while the multinational capacity to operate in a host market reduces. This describes why it is hard to achieve excellent efficiency on current operations when the cultural distance is significant. As a result, high complexity levels, as well as uncertainties in managerial decision making, might occur as a result of hig...

Lowell s Theories On Extraterrestrial Life And Canals On...

Introduction Percival Lowell’s theories considering extraterrestrial life on Mars creates a great deal of controversy; whether or not the general public and the science community should recognize him for his achievements. Lowell’s novels regarding extraterrestrial life and canals on Mars would evoke the public s attention. Which would cause the red planet to be under debate whether or not there is proof that contemporary life does exist on Mars. This debate would also begin to question Lowell’s validity as a professional astronomer. Since his theories had no factual proof or evidence, it was natural to question his knowledge of astronomy. Percival Lowell’s hypotheses in subject to extraterrestrial life, canals and vegetation on the planet Mars erroneously praises Lowell for his achievements in astronomy. Although most readers of eighteenth century astronomy and science fiction argue that, Lowell was a valid astronomer and that his theories set the debate of extraterres trial life in motion. Closer examination shows that Lowell’s was delusional and his assumptions would benefit science fiction more than actual science. The importance of understanding Lowell’s accusations in astronomy is to encourage confirmation of aberration of Mars and extraterrestrial life. 2. Examination Of Percival Lowell It is important to give context of Percival Lowell, because his personality and circumstances shape his thesis on extraterrestrial life on Mars. Lowell was â€Å"no interloperShow MoreRelatedLife on Other Planets. Essay1587 Words   |  7 Pagesthemselves asking is Is there life on other planets? Since the first famously documented UFO sighting in 1947, the idea of extra-terrestrial life has been debated almost non-stop. The subject has inspired many TV programs, such as The X-Files, and films (Mars Attacks, Independence Day, and the Men in Black films to name but a few). Scientists have come up with many new ideas and ways of trying to either prove or disprove the existence of life elsewhere. Mars is a very similar planet to earth

Analysis Of George Weigel s Book Letters Of A Young...

Through thick and thin, Catholicism has been around for quite a long time. With millions of followers from around the globe, it has grown to become one of the largest religious faiths. Every single one of these Christians has their own unique story about how their faith has significantly affected their lives. In his book, George Weigel shares his experience as a Catholic growing up in late 1950’s and 1960’s in Baltimore. On page 9 of his book â€Å"Letters to a Young Catholic†, he says â€Å"The real ‘Catholic difference’ †¦ was, at bottom, a way of seeing the world† (Weigel 9). This means that what separates a Catholic from the rest is our experience and knowledge of God, through which we are given the power to experience the world differently than most others can. I do feel this way as well. Being Catholic, I feel that I definitely experience the world differently than others. Whenever I see or hear about a tragic event that has occurred, I can hold solace in the idea that everything is all part of God’s master plan and that it will all work out in the end. If I am every struggling for anything, whether it an exorbitant amount of homework I have for a weekend or an difficult test or quiz coming up that I haven’t had time to study for, I know that I can trust in God and that everything will be alright in the long run. Being Catholic has also taught me to be thankful for the smaller things in life, because it is the smaller things that can add up to make a bad day turn around. Like

Evaluating Vision and Mission Statements at PepsiCo †Free Samples

Questions: 1.How do the mission and vision statements relate to the eight characteristics of an ideal mission statement and vision statement? What are the gaps? 2.How useful are the mission and vision statements of the PepsiCo in linking organizational priorities with individual and team performance? Answers: Key characteristics of ideal mission and vision statement of PepsiCo Characteristics Yes/No Mission statement Basic product and service to be offered Yes Primary markets No Unique benefits, Features and advantage No Technology to be used No Fundamental concerns Yes Managerial philosophy of the firms Yes Public image sought out No Self-concept of business adopted Yes Brief-so that the employees can remember it Yes Verifiable No Bound by timeline No Current-updated by ongoing basis No Vision statement Focused-lists a few aspects of organisations performances Yes Understandable Yes Inspiring Yes Stretch No 1. An ideal mission and vision statements have some of the general principles. The mission statement must be succinct that can preferably brief to describe the target of the organisation (King, Case Premo, 2014). The mission statement should be memorable as the organisation is able to remember the key elements. Mission statement needs to inspire the employees and stakeholders of the organisation as the unique set of words focusing on different sides of the organisation. The organisation needs to make the mission statement a realistic one so that the description must be presented centric and it resembles the aim of the organisation. The mission statement is the description of the present and it does not highlight the vision of the future (Efe Ozer, 2015). One of the important factors of the mission statement is to highlight the current factors of the environment. The priorities of the organisation should be highlighted through this. Organisations priorities can change with time and this needs to be focused on the current mission of the organisation. The vision statement of an organisation needs to be feasible and precise. It is completely future-centric that leads to actions of the organisation (Drezner, 2017). The vision statement must be motivating and it should be distinctive. The vision statement should highlight objectives of the organisation with components of the organisational strategy. A mission and vision statement must confirm the principles that an idea mission and vision statements have. There is no guarantee that themanagement can highlight all the elements of a mission statement; however, how it is well-worded. Mission statement needs to increase the value of the organisation along with the vision it formulates, communicates and disseminates (Kopaneva Sias, 2015). 2. The mission statement of PepsiCo mainly focuses on consumers around the globe, affordability, convenience, products and financial rewards to employees and investors. Long-term sustainable growth is another factor of the organisation that shows the organisation targets the all types of consumers across the world, not any specific target customer group. PepsiCo wants to make such products that can be applied to all types of customers not just the one group of the irrespective of culture, background and variable (PepsiCo.com, 2018). The affordability is the significance of pricing and the word' premier describes the standard quality beverage items offered by the company. The partnership with the employees and investors signify the community partnership and stakeholders' engagement with the organisation. Core values of the organisation are integrity, honesty and fairness to all. The vision statement of the organisation implies majorly top financial performance, sustainability and corporate social responsibilities. The main focus of the organisation is on the corporate stewardship and triple bottom line of the CSR. PepsiCo is aiming towards the basic business expectation of financial stability, environmental sustainability and stakeholders' preferences. The Three P's' factors of the organisation can enhance the brand image of the organisation (Kopaneva Sias, 2015). The major influences have been given to the corporate policies and organisational development towards sustainability. References Drezner, N. D. (2017). Philanthropy Education: Setting the Mission and Vision for a New Journal within the Landscape of Our Field.Philanthropy Education,1(1), v-xii. Efe, I., Ozer, O. (2015). A corpus-based discourse analysis of the vision and mission statements of universities in Turkey.Higher Education Research Development,34(6), 1110-1122. King, D. L., Case, C. J., Premo, K. M. (2014). Does company size affect mission statement content?.Academy ofStrategic Management Journal,13(1), 21. Kopaneva, I., Sias, P. M. (2015). Lost in translation: Employee and organizational constructions of mission and vision.Management Communication Quarterly,29(3), 358-384. What We Believe - PepsiCo.com. (2018). Pepsico.com. Retrieved 2 March 2018, from https://www.pepsico.com/sustainability

The Chipotle Restaurants Mission

Chipotle is one of the most successful quick-serve restaurant chains within the industry. The company’s main distinctive feature is the focus on the healthy and organic food with references to the idea of sustainability.Advertising We will write a custom case study sample on The Chipotle Restaurant’s Mission specifically for you for only $16.05 $11/page Learn More From this point, the company’s mission â€Å"Food with Integrity† can be discussed as the driving force of the restaurant chain’s significant progress. Although the company successfully operates within the highly competitive market during a long period of time, some new strategies should be proposed to contribute to the company’s further growth. The main factors which are associated with the company’s development are the concentration on the quality of the products which are ordered and provided quickly; the development of the â€Å"Food with I ntegrity† mission with accents on healthy organic products grown at the local territories; the unique combination and taste of fresh and healthy items; the focus on ideas of sustainability along with following the principles of the social responsibility; the strong customer loyalty; the intensive cooperation with the social media and support of the charity programs; the strong relations with suppliers; the effective leadership; the problems with the international expansion and usage of the foreign suppliers; the effective leadership and guaranteed high profits basing on the company’s leader position within the market (Appendix 1). In spite of the fact that the company successfully operates within the extremely competitive environment overcoming a lot of challenges, risk of new entrants is high, and the company needs the more innovative approach to its development in order to respond to the modern trends within the market. Thus, it is possible to propose such alternativ es for the company’s strategy as the development of the new menu following the principles of sustainability and using the high-quality healthy and organic products; the promotion of the â€Å"Food with Integrity† mission in its connection with the healthy lifestyle trends basing on the social media; the provision of the flexible approaches to cooking the menu items; the improvement of the cooperation with suppliers. To choose the most appropriate variant of the new strategy for Chipotle, it is important to note that the diverse and competitive market provides the great choice of any food according to unique recipes. That is why, the strategy should contribute to the further increase of the customer loyalty. Moreover, referring to the SWOT Matrix, it is necessary to pay attention to the fact that the most effective and realistic strategies should be based on the analysis of the company’s strengths and opportunities (Appendix 2). To receive the definite advantage over the competitors within the industry, it is necessary to respond to the customers’ interests and expectations. The promotion of the â€Å"Food with Integrity† mission in its connection with the healthy lifestyle trends, basing on the social media, can be discussed as the effective strategy to attract more customers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is necessary to focus on the traditional principles of the â€Å"Food with Integrity† mission, basing on the company’s classical healthy and organic food popular with the public. The accents should be shifted to the accentuation of the associated charity programs, fitness programs, and health programs. The community’s health and welfare can become the company’s main focus. The implementation plan should include such stages as the statement of the food’s costs and the perc entage used for charity, the connection of healthy food and public fitness programs, the control of the public’s health with the help of special equipment, and the focus on the environment sustainability in connection with the organic food. The possible obstacles are the immediate increase of costs which will be overcome and competitors’ imitations. The ethical implications of the strategy are closely associated with the question of social responsibility. Following the proposed program, the company can not only attract more customers but also meet the needs of the community and respond to the environmental issues. Appendix: SWOT Matrix Strengths Weaknesses Focus on providing organic and healthy food â€Å"Food with Integrity† mission High quality and unique taste of products Customer loyalty Intensive cooperation with the social media Effective leadership Strong and effective relations with suppliers Stable profits The conservative development of th e company within the competitive and diverse market The comparatively high costs of the sustainable food production The problems with the international expansion Opportunities SO Strategies WO Strategies Flexibility in menu items, ordering, and providing food The intensification of the healthy lifestyle trends with the focus on the healthy food The further improvement of cooperation with organic product suppliers The customers’ support of the sustainability ideas To develop the new menu where the focus on the healthy and organic food is preserved, but the item choice is wider and rather innovative (S1, S3, O1) To promote the healthy lifestyle trends with references to the social media basing on the â€Å"Food with Integrity† mission (S2, S5, O2, O4) 1. To shift the accents from the conservative following the organic food ideals to the flexibility and innovation in menu items (W1, O1) Threats ST Strategies WT Strategies The increase of the competitor s’ number The economic impact on the price of organic products The ineffectiveness of the chain’s strategy within the developing market 1. To concentrate on the cooperation with suppliers to avoid the significant increase in the organic products’ price (S7, T2) 1. To correlate the costs with the organic products’ price with the help of the new financial strategies (W2, T2) This case study on The Chipotle Restaurant’s Mission was written and submitted by user PhantomReporter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.